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Design

Design principles

All of our material should be simple and to the point, communicate what we need to communicate and use simple, sensible language.  This page will be expanded over the next few weeks so check back - for now, however, here are some useful bits!

Roundel

The party roundel is useful shorthand for the party logo.  It takes up less space and is used on ballot papers as one of the party emblems.

The Pirate Party Roundel is normally black on white, but can be inverted as needed. Use the SVG file to create an image at the right resolution for your design.

(SVG source file)

Logo

The party logo is the roundel, plus the words Pirate Party UK.

The Pirate Party Logo is normally black on white, but can be inverted as needed. Use the SVG file to create an image at the right resolution for your design. 

(SVG source file

Colours

The primary colour palette is Black, White and Purple. For background images where some variation is wanted, we will often use a gradient Greyscale.

Colour Web RGB CMYK (for print)
Purple (Dark) # 660066 or # 606  153:0:153   0.000 1.000 0.000 0.400 
Purple (Light) # 990099 or # 909 102:0:102  0.000 1.000 0.000 0.600 
Black # FFFFFF 255:255:255 0.000 0.000 0.000 1.000
White # 000000 0:0:0 0.000 0.000 0.000 0.000

Secondary colours used are primarily Orange and Red as 'highlights' or where a different palette is required.

Colour Web RGB CMYK (for print)
Orange # FF9900 or # F90 255:153:0 0.000 0.400 1.000 0.000  
Red # FF0000 or # F00 255:0:0 0.000 1.000 1.000 0.000

Fonts

Preview Font Usage

Liberation Sans

Created by Red Hat and available under a under a SIL Open Font License  

The Liberation Sans font is the main font used in our leaflets and posters.  It is an easy to read sans typeface.  

Liberation Serif

Created by Red Hat and available under a under a SIL Open Font License  

The Liberation Serif font is used in newsletters and on some imagery where a serif font increases readability.

Liberation Mono

Created by Red Hat and available under a under a SIL Open Font License  

The Liberation Mono font is used in printed material wherever a monospaced font is most appropriate. Often for rendering numbers or codes.

Alte DIN 1451 Mittelschrift  

More information about the DIN 1541 typefaces is available on Wikipedia

Alte DIN is used in our logo and for headers in our printed material.  

Babas Neue

Created by Dharma Type and available under a under a SIL Open Font License  

 

Babas Neue is used to render headings and other elements on our website. It is included via the @font-face declaration.

Fays Hand Medium

Created by Pirate Party UK and available under a under a SIL Open Font License  

Fays Hand is used for small sections of text where a less rigid, more handwriting like style is appropriate.

Politics Head

Created by the German Piratenpartei.

Politics Head is used for small sections of text on leaflets and other printed material.

Our stuff

All our materials, whether posters, leaflets, videos, audio, twibbon or anything else (including almost all of what you find on this site) is all available under permissive licenses.  That means you can copy, edit them and reuse them.  If you want to print your own copies of our leaflets and media to help us out feel free - but during elections if you are distributing anything, you need to follow the rules and include information about where the material was printed and if it was authorised by the party or candidate.

You can edit the material and use it for your own projects too, regardless of what it is. The only thing we ask is that you credit the party somewhere in the work you create and that you release it in a way that others can reuse it too.  If you can't meet that requirement, you can contact us and we'll do whatever we can to help you out.

Tools

Its easy to start creating all kinds of materials.  We use open source tools, that are available for free and for most operating systems.  The following are the main software packages used by the party campaigns team (and likely the most appropriate applications to use the source files we provide here with:

Let us know!

If you use this material, print it out and display it, or create something new with us, let the campaigns team know. If you want to get involved with our campaigns team to work with us to create content, go volunteer!  We'd love to see what you come up with and how our stuff is being used!